Chelsea FC have released their brand new away kit on Tuesday, a week after their 2020-21 home strip was unveiled.
According to Chelsea’s website, their new alternate jersey is inspired by London’s history of fine tailoring but has been “filtered through a modern street lens” to give it “an injection of millennial swagger.”
The Arctic blue jersey with “disrupted herringbone knit” pattern, modeled for the launch by Blues stars Mason Mount is intended to mirror the young and dynamic nature of Chelsea’s youthful squad.
Frank Lampard’s side will don their new kit for the first time when they travel across town to face Crystal Palace in the Premier League on Tuesday.
They are tempting fate somewhat with their choice of launch date. Last Wednesday they launched their latest home shirt along with a new kit sponsor, mobile phone network Three, on the morning before a London derby.
Introducing our new @nikefootball 20/21 away kit. Inspired by a classic tailored aesthetic but filtered through a modern street lens and colour palette.
Available 30.07.20 #ItsAChelseaThing #ThePrideOfLondon pic.twitter.com/BgcUKZMm5d
— Chelsea FC (@ChelseaFC) July 7, 2020
Just a few hours later they were left embarrassed after losing 3-2 at West Ham this brought up a-lot of backlash from their fans and rival fans, ironically owing to the fact that their new sponsor logo is the Number ”3”.
(C) Control TV 2020.
